• Organizational behavior, Organisational processes, Organization theory
  • Technology and innovation management, Innovation strategy, Sustainable innovation
  • Managing (global) teams, International management, International business strategy, Strategic management
  • Philosophy of science, (process) research methods, Theory development

Core idea: Striving for continuous innovation in teaching through course development and pedagogical innovation.

I love teaching and have found it both enriching and rewarding throughout my career. I have had the pleasure of teaching in Bachelor, Master and Executive education programs. My philosophy of teaching is rooted in critical reflection on the significance of business in society, the relationship between cutting-edge research and real-world management challenges, and the important role of academics in fostering next generation leaders. In my teaching I consequently try to impart to students the tools and skills to make effective use of the knowledge that they will acquire in their university education and throughout their careers. The key to developing such skills is in making the learning experience as relevant and experiential as possible, by connecting it to students’ previous experiences and stimulating them to think beyond surface explanations of problems.

Through teaching I strive to make bachelor, master, PhD, and executive programs truly world class. In the classroom I have been described as energetic, intellectually engaging, and always trying to get the best out of everyone. One of my continuing objectives in all these programs is to make participants identify, evaluate, and respond to important social and organizational issues, and to integrate these in their mainstream models that extend beyond the classroom and remain with students long after graduation. I hope to continue to grow as a teacher to enable all students to share the best they have to offer in a fashion that is successfully absorbed by their fellow student and colleagues.



– 2015-2016 Research lab: Case Study research (MA BCO)

– 2012-2013 Master thesis supervision

Sytse Boonstra (MA COM)

Coping with separation: Boundary-spanning activities during global dispersed collaboration of R&D teams in a multinational organization

Sharan Cornelissen (MA BCO)

Mirai Corporation: How the rising sun can shine through Dutch clouds

– 2011-2012 Master thesis supervision

Alimire Aikebaier (MA COM)

Made in China, Organized in the Netherlands. A case study of the localization of a Chinese organization in the Netherlands

Jing Chu (MA BCO)

Sensemaking: A journey through the minds of organizational actors. A study of the integration process following a Chinese overseas acquisition from a sensemaking perspective

Luciano Landzaad (MA COM)

Do Japanese women need borders for emancipation? Understanding the sensemaking narratives of Japanese and Dutch women working in the Netherlands

Dam Thi Hong Ngan (MA COM)

Employee empowerment: An interactive story of context, cultural difference, and leadership behavior in organization

Claudia van der Velden (MA BCO)

Which sensemaking glasses do we have on? Analyzing the complexities of cross-boundary collaboration in the top-management team of a Dutch multinational organization

 – 2011-2012 Bachelor working group 

15 first-year students Policy and Organization

– 2010-2011 Bachelor project

6 first-year students Sociology

60 first-year students Communication Science

Teaching assistant

– 2011-2012 Dynamics of change

90 master students Policy, Communication and Organization

– 2010-2011 Multivariate analysis

200 master students Social Sciences


Student rating: 4,09/5

2012 Evaluation by Claudia van der Velden (trainee at Microsoft)

“The past six months were marked by my master thesis for the Master Policy, Communication, and Organization. During the thesis trajectory, I’ve been supervised by Greetje Corporaal. I’d like to point out my compliments for Greetje. She’s an excellent teacher and I feel privileged to be supervised by her throughout the thesis process. I have finalized my thesis with an 8 (out of 10) and I’m extremely happy with the result. Obtaining this grade would not have been possible without the intensive, structured and good guidance. I’ve experienced Greetje as a professional teacher who in busy times knows to keep overview, ensures good planning, works extremely motivating, and above all, knows how to get the best out of everyone in the group.”