photo Gretta

  • Dr. Greetje “Gretta” Corporaal
  • Sociologist of Technology, Work, and Organizations

I’m a Research Fellow and British Academy Postdoctoral Fellow at Saïd Business School (SBS), University of Oxford. A Sociologist of Technology, Work, and Organizations, my research is positioned at the intersection of Management and Organization Theory, Information Systems Research, and Economic Sociology. I’m interested in understanding the social, organizational, and economic implications of using digital technologies in the workplace, with a particular focus on the development and use of platform technologies and AI. This has been the focus of my doctoral research — an ethnographic study of cross-boundary collaboration for high-skilled knowledge work — and of my postdoctoral research — an ethnographic study of the emergence, creation, and adoption of online labour platforms. My current research in the British Academy funded iWork Project is an ethnographic study of how work and organizing is changing when firms use digital platforms to bring external experts into the workplace.

I’m also a Research Affiliate at the Oxford Internet Institute, University of Oxford, an associate member of the Digital Organisation and Society Research Centre at Royal Holloway University of London, a Fellow of the World Economic Forum‘s Global Future Council on the New Education and Work Agenda, and a co-host of the Talking About Organizations Podcast. Prior to joining SBS, I worked as a postdoctoral researcher and tutor at the Oxford Internet Institute (OII). I co-founded the Platform Economy Interest Group at the University of Oxford. At the OII, I taught the MSc course Digital Technology and Economic Organization for three years and where I was a member of the in the ERC-funded iLabour Project.

I’m an active member of the Academy of Management and the European Group of Organization Studies. In 2014, I had the honour to be granted a Young Talent Award from the Prins Bernhard Cultuurfonds, which enabled me to work as a visiting researcher at New York University’s Stern School of Business for six months. In 2015, I received the Wilhelmina Drucker Early Career Award from VU Amsterdam. In 2017, I received an Above and Beyond the Call of Duty Reviewer Award from the Academy of Management. And in 2019, I was selected as a British Academy Postdoctoral Fellow for my research on the future of work and transformations brought about by digital platforms. My work has been covered in the Financial Times, Fortune Magazine, and Forbes Magazine. 

I hold a PhD in Organization Sciences from VU Amsterdam, and also hold a MSc (cum laude) in Social Research, and a PMC (cum laude) in Culture, Organization, and Management from VU Amsterdam. I further hold a BSc in Psychology from the University of Groningen where I also studied Modern Japan Studies. During my time in Groningen I also studied Classical Violin at the Prins Claus ConservatoireIn my free time I enjoy playing the violin and taking care of her urban jungle (IG: myoxfordjungle).

See also:


      • Dr. Greetje Corporaal
      • Saïd Business School
      • University of Oxford
      • Park End Street
      • Oxford
      • OX1 1HP Oxfordshire
      • United Kingdom