This project examines the rise of online labor platforms and remote freelancing work. I study technology firms that operate online labor marketplaces and how established firms use them to engage remote independent contracts as part of their contingent workforce.
This project is aimed at documenting changes in work when firms increasingly use digital technologies and AI. I examine the social and implications of using platform technologies and associated remote working models to bring remote independent contractors into the workplace.
Through a longitudinal multi-sited ethnographic study, this project studies transformations in work as organizational boundaries become increasingly permeable and work takes place in distributed settings. I develop theory about micro-processes of boundary work and their importance for strategy making, innovation and technology collaboration in modern-day organizations.
Corporaal, G.F. (2018). Boundary Work: Addressing the Challenges of Cross-Boundary Collaboration at Mirai Corporation, Ridderprint: The Netherlands
Corporaal, G.F. and Lehdonvirta, V. (2017). Platform Sourcing: How Fortune 500 Firms are Adopting Online Freelancing Platforms. Oxford Internet Institute: Oxford
Peer Reviewed Conference Papers and Presentations
Corporaal, G.F. and Lehdonvirta, V. (2018). Motivations for platform sourcing: Why do firms adopt online labor markets for knowledge work? Paper presented at Reshaping Work conference, Amsterdam, October 25-26, 2018.
Corporaal, G.F. (2017). Strategic boundary work during the formation of a new management team. Paper presented at the annual meeting of the Academy of Management (All Academy Theme), Atlanta, USA.
Corporaal, G.F., Levina, N., & Ferguson, J. (2016). Implementing radical technological innovation: Crossing the boundary from development to deployment. Paper presented at European Group of Organization Studies Conference, Naples, Italy.
Corporaal, G.F., (2016). Realizing radical process innovation: Moving innovations across the implementation boundary. Paper presented at the 5th European Theory Development Workshop, Helsinki, Finland.
Corporaal, G.F., (2016). When East travels West: Micro-dynamics of collaborative work at the intersections of geographical, cultural, and organizational fields. Paper presented at the Journal of Management Studies Conference, Warwick, UK
Corporaal, G.F., Levina, N., & Ferguson, J.E. (2016). Diffusing windows of opportunity: The transformation of fields to sustain radical innovation when moving toward deployment. Paper presented at the Organization Science Winter Conference, Park City, USA.
Corporaal, G.F., Ferguson, J.E., & Levina, N. (2015). Creating windows of opportunity: Sustaining radical innovation when moving from R&D to production. Paper presented at the annual meeting of the Academy of Management (TIM division), Vancouver, Canada
Corporaal, G.F., Ferguson, J.E., De Gilder, D., Groenewegen, P. (2015). A cross- boundary coordination perspective on managing complexity in multiparty collaboration. Paper presented at the annual meeting of the Academy of Management (OMT division), Vancouver, Canada
Corporaal, G.F., Ferguson, J.E., De Gilder, D., Groenewegen, P. (2015). Paradoxical boundary work in strategy making: Eliminating or shifting boundaries? Paper presented at the UEBS Strategy Conference, Edinburgh, Scotland
* Winner of best paper award
Corporaal, G.F., Ferguson, J.E., De Gilder, D., & Groenewegen, P. (2014).
10, 000 miles across the room? Emergent coordination in multiparty collaboration.Proceedings of the 5th international conference on collaboration across boundaries: culture, distance & technology
Corporaal, G.F., Ferguson, J.E., De Gilder, D., & Groenewegen, P. (2014). The emergence of (inter)organizational routines for cross-boundary coordination in a multi-party collaboration. Paper presented at the EGOS colloquium, Rotterdam, the Netherlands
Corporaal, G.F., Ferguson, J.E., De Gilder, D., Groenewegen, P. (2014) 10 000 Miles across the room? A process model of coordination in multiparty collaboration.Paper presented at Journal of Management Studies Conference, Cambridge, UK
Corporaal, G.F., Ferguson, J.E., De Gilder, D. (2013). The perception of boundaries in dispersed collaboration: A sensemaking approach. Paper presented at annual meeting of the Academy of Management (OMT division), Orlando, USA
Corporaal, G.F. (2011). Synergy-seeking versus distinction-drawing: Processes of integration and differentiation in a Japanese-Dutch takeover process. Proceedings of the 10th IACCM Annual Conference and 7th International CMS Conference
* Winner of IACCM best doctoral student paper award
Corporaal, G.F. & Ybema, S. (2010). Engaging cultural boundaries: Intercultural collaboration at Mirai Corporation. Proceedings of the 9th IACCM Annual Conference
“Platform sourcing as an occasion for re-organizing external knowledge work,” EMLyon Business School, April 2 2019, Lyon, France.
“Theorizing online labour platforms as a model for organizing knowledge work.” Royal Holloway University London, 14 November 2018, London, UK.
“The future of work: The role of online labour platforms,” BeyondHR Forum, 14-15 June 2018, Amsterdam, The Netherlands
“Online freelancing platforms and the future of work,” 2018 Responsible Business Forum: Economics of mutuality, Said Business School, 18 May 2018, Oxford, UK
“Studying online labour markets: Methodological opportunities and challenges,” Symposium on “Old Wine in New Bottles: Continuities, Disruptions, and The Management of Work in the Sharing/Gig Economy, 15 December 2017, Sussex, UK
“Digitisation of the labour market: The role of online platforms,” ESCO: Connecting People and Jobs Conference, 09 October 2017, Brussels, Belgium
“Boundary work: Doing distinctions in complex organizational work,” Werkgroep Vrouwelijk Talent, March 2016, Amsterdam, The Netherlands
“Paradoxical boundary work: Eliminating or shifting boundaries in integrated strategy making,” Strategy as Practice R&R session, Cass Business School, 03 November 2015, London, UK
“Diffusing windows of opportunity: The transformation of fields to sustain radical innovation,” Technology and Innovation Community, 30 October 2015, Amsterdam, The Netherlands
“Large-scale collaboration” ERIM Research Seminar, Rotterdam School of Management, 24 September 2015, Rotterdam, The Netherlands
“(De)constructing boundary work in dispersed top-management collaboration,” IS PhD Seminar, University of Illinois at Chicago, 14 November 2014, Chicago, USA
“Dynamics of boundary work in dispersed organizing,” IOMS seminar, NYU Stern School of Business, 04 November 2014, New York, USA
“Japanese-Dutch decision-making: An organization science perspective,” Organized and Presenter at Dutch Japanese Trading Federation Seminar, 13 June 2014, Amsterdam, The Netherlands
Corporaal, G.F. (2017). 6 dimensions of value: Comparing platform versus agency-based sourcing OII iLabour Blog
Corporaal, G.F. (2017) How the Fortune 500 experiment with platform adoption OII iLabour Blog
Corporaal, G.F. (2017). Organizing for successful platform adoption OII iLabour Blog
Corporaal, G.F. (2017). Organizing with on-demand freelancers in the platform economy: Part Two Open Democracy
Corporaal, G.F. (2017). Organizing with on-demand freelancers in the platform economy: Part One Open Democracy
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